Free Webmaster & SEO Tools

You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Once you’ve got everything in place, it’s time to expand your influence by earning attention and links from other sites and influencers. In addition to the tools mentioned above, there are several other noteworthy options that can enhance your SEO strategy. All-in-one tools are great for those who want a comprehensive view of their SEO efforts.

The HubSpot Customer Platform

If your startup is looking for free SEO tools, but you’re not sure which will be best, we’ve put together our top 30 tool recommendations to help. Pricing for the best SEO software varies greatly because the tools are usually so different. Comparing AnswerThePublic to Ahrefs isn’t quite an apples-to-apples comparison—you need to compare the varieties SEO Anomaly of apples, so to speak. Screaming Frog is an excellent tool for anyone running a website who needs to periodically check for on-site SEO issues quickly. Anyone who has a website should at least start with Google Search Console; it’s free and can give you helpful information about your site, link data, page speed and errors.

Moz SEO Products

• This article compares the 16 best SEO tools in 2025, explaining exactly what each one does best.
• Many low-cost SEO tools excel in specific areas rather than trying to do everything.
• I’ve tried to get away without paying for them; that was a mistake.

This ability to pinpoint and fix problems efficiently has proven invaluable in maintaining optimal site performance. Google Search Console is the one and only place to get real keyword data from Google. It also records all the errors Google picks up on your site, tells you what’s been indexed on your site, and gives you impression and click-through data on all your keywords. I’ve done a bunch of outreach projects out of Gmail and a Google Sheet. Keeping track of who contacted who, updating last status, remembering to send follow-ups, coordinating and updating templates, it’s all a massive pain that takes up way too much time. My rule is that if I’m not willing to do outreach for link building, I shouldn’t be focusing on SEO for traffic.

Why Trust Our Software Reviews

Small businesses and content creators who need regular SEO-optimized articles. While SEO tools are known to be pricy, there actually are several free tools or free options for paid tools. We’ve put together this list full of our top 30 free SEO tools for you to try. Easily audit your own landing pages and blog posts with the Detailed SEO Chrome extension. Activate it, then anytime you’re on one of your website pages, you can easily see if your meta title and meta description fit properly, as well as if your URL is indexable, and more.

Providing a trial could attract a more extensive user base regardless of Clearscope’s pricing structure. At its core, SEO Spider excels in technical SEO, particularly through its advanced site crawling and auditing capabilities. This feature is extensively used for conducting thorough website audits and identifying a range of SEO issues like broken links, redirect chains, and server errors. Users can search both a ‘Fresh Index’ which is crawled and updated throughout the day, in addition to a ‘Historic Index’ which has been praised online for its lightning retrieval speed. One of the most popular features is the ‘Majestic Million’ which displays a ranking of the top 1 million websites.

They’ll not only make things simpler for you but also make sure you obtain the best outcomes. For beginners, Google Analytics and Google Search Console are highly recommended. They provide essential insights into traffic and user behaviour. Other useful tools include Chat GPT for questions and learning, and MozBar for quick SEO analysis. AnswerThePublic is a keyword research tool designed to help users discover the questions and phrases people search for online.

Screaming Frog’s beauty is simulating how search engine bots crawl your site. It can show issues with broken links, duplicate content, metadata, redirects, and internal linking. Many affordable tools restrict daily searches, tracked keywords, or crawled pages. Calculate your actual needs based on your website size and update frequency.

There is also a paid plan; for $14 a month, you can also access real-time SEO recommendations, an SEO audit by an expert, and more ChatGPT features. You can access most of the features in the free version and crawl up to 500 URLs for free. If you want advanced features, such as crawl comparisons, Google Analytics integration, and spelling and grammar checks, upgrade to the paid version for $259 per year.

From analyzing your website data to performing research, effective SEO relies on a series of tools to assist humans in decision-making. Rob is a Senior Copywriter for LocaliQ and WordStream where he uses his content marketing experience to write about all manner of advertising, sales, and adtech topics. When not turning phrases, Rob loves to travel, cook, and spend time outdoors (especially hiking and mountain biking) with his wife and dog. While Ahrefs is a good value for many SEOs, Semrush delivers more detailed and in-depth data in several areas, making it a better fit for highly technical users. The tool would be really handy for multi-location businesses, as it allows you to get data for each city you have a presence in.